How I Decide Where to Travel to Next

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This is one of those posts I’ve needed to write for a long time after so many questions, comments and particularly tweets on the topic, but for one reason or another I just haven’t got around to it… until now!

Perhaps the reason it has taken me so long to address the topic of how I choose where I will travel to next is because there are so many answers that it just isn’t a simple answer, forcing me to avoid the topic altogether!

But alas, here we are:

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How I Decide Where to Travel to Next

With so much of the world to see and so little time, I’ve become pretty picky on the destinations I decide to visit over the years. Before starting my blog and having these opportunities to travel so much, I still had to be picky as I factored in things (that I still factor in, just with less worry as this is my full time job) like budget, safety as a solo female traveller, and just basing my preferences on my own preferences. Now, I have a whole bunch of readers to consider!

I’m always on the lookout for new destinations I think WOW readers would love to see here on the blog, which I typically choose based on three main considerations:

Somewhere that makes you feel like you’re in another lifetime or another world

Somewhere that makes you instantly happy or fulfilled

Somewhere I’ve seen a photo of and wanted to jump into said photo

These are the types of destinations I like to cover on the blog, and I maintain that they are a curated collection of the “best” places to travel to at the time of writing and explain why you should go there and what to do once there.

Social Media: Pinterest & Instagram

My two favourite social media platforms that influence my travels are for sure Pinterest (follow WOW here!) and Instagram. This is a fairly obvious route to finding where I’d like to travel to next, as both of these social platforms are highly visual and I’m a visual person. I see a photo of a place and I instantly want to go there = trip booked, decision made.

But both of these platforms influence my travels in a different way.

I use Pinterest when I have an urge to go somewhere new or at least discover a new place I haven’t seen or heard about before. I like to follow a bunch of different travel(ly) people for inspiration, as well as keep a secret board of locations I will save for a later date.

I also use Pinterest when I am already booked to go somewhere, but I’m not sure what I want to see when I am there. I.e. by typing in “South” and “Wales”, I was able to check that I hadn’t missed any really exciting sights off my list for my travels in Southern Wales.

For Instagram, its more like an every day thing that is always there and I follow some people I find interesting to see where they are travelling. If I see a place I like, I look into it more… and I guess thats what followers of WOW on instagram are doing too!

Asking Around As I Travel

Surprisingly one of the biggest influencers for me is to ask around as I travel. Because I meet a lot of travel writers/journalists through work, I’m always asking them about the best places they’ve been lately to discover new destinations or nab some insider tips. I also asks locals in any place that I visit “What’s the best things to do around here” and often get a varied response. This I find really interesting as you can wind up swinging off a tire swing into a dam should you ask the right person!


As a blogger I try not to read too many other blogs within my category (travel) so I can always keep my content original. However before the days of turning to blogging I used to always read travel blogs until my eyes were red and my neck was sore! I still read plenty of blogs for food recipes, fashion, DIY and things not related to travel, as I find I relate best to bloggers because I can put a face to a name, rather than reading a book or magazine which I find less personal. You can see who I’m following on Bloglovin’ here.

But how do I choose where to go NEXT?

But of course I can’t go everywhere… and I certainly can’t be everywhere at once!

I choose my destinations and adventures based purely on visual content and word of mouth. When I see or hear about a place I would like to go to, I write it down in the ‘notes’ section of my phone and save it for later.

Then when I get the urge to take a certain type of trip (i.e. a road trip in Ireland or Wales; a camping trip in Australia; or a luxury resort break somewhere in Asia), I consult my list and make some obvious choices based on budget, season, and most importantly gut instinct!


How do YOU decide where you’ll go next? Leave a comment below!

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    April 18, 2016 at 6:16 am

    Hardest part! I generally go around the world through my tablet before i make a decision!

    Alba blesa
    November 2, 2015 at 11:51 pm

    You should visit Jordan. I did a solo travel there for two weeks and it was AMAZING. I also went there because I saw a TV programme and they showed a sunset in the dead sea, and I am always looking for the best sunset 😛 Wadi-run is the best dessert I have been so far, I stayed there 3 days doing different routes, in Aqaba you can do sky-diving and Petra has a lot to discover, not only the temple. Also there is a lot of dessert castles, like shobak castle, in the middle of nowhere that are enchanting.

    October 19, 2015 at 11:02 pm

    Thanks for this interesting article Brooke. Do you ever feel like your readers’ demands interfere with places you’d want to go? In other words, do you still feel like you’re writing for yourself?

    October 19, 2015 at 2:12 am

    I think Pinterest influences me a lot of the time! Also festivals and seasons like Japans cherry blossom season or Europe’s Christmas markets :]

    October 18, 2015 at 9:15 pm

    Instagram is a huge source of inspiration to me as well. Great post, Brooke! 🙂

    samina sadiq
    October 18, 2015 at 9:21 am

    Love your blog and all your vlogs! You and your blog are famous here in PAKISTAN as well! You inspire me so much to travel and see the beautiful world! Please come to Pakistan as well! A Lot of travelers come here as well! I would love to meet you! Muree, Gilgit/Hunza, Swat, Islamabad, Kashmir, Naraan are the most beautiful places to visit in my country! Much love from Pakistan! <3

    Su Mon Win
    October 18, 2015 at 7:12 am

    Do let me know when you plan to visit Myanmar! Would love to give you as much help and tips as possible!

    October 18, 2015 at 3:34 am

    My tip! I find out when I am off for a few days and….

    Skyscanner –> From *insert home airport* To *EVERYWHERE*

    Pick the most reasonably priced one where I haven’t been before and boom! I’m gone.

    October 16, 2015 at 6:39 pm

    nice post 🙂

    October 16, 2015 at 1:00 pm

    Great post.
    I usually find visual inspiration on Instagram and Pinterest then go deeper by reading blog posts or travel guide books.
    I absolutely love researching and planning my next adventure! In fact you have inspired me to start my next one right now 🙂

    Heather K
    October 16, 2015 at 11:13 am

    Great tip on using Pinterest to learn about things to see in a particular area! Too many times have I been in a city or place I knew nothing about and google was of very little help when I was looking to explore. Great article!

    Keri Blair
    October 16, 2015 at 9:07 am

    I never thought about finding my next vacation destination through Instagram or Pinterest. What a great idea.

    October 16, 2015 at 8:17 am

    Bloggers (like you!) are my favorite way to find new places to visit. Colin Wright from originally spurned my travel desires, and I am so excited I discovered you on Bloglovin!

      October 16, 2015 at 8:19 am

      Haha not spurn! Thanks corrective text. Inspired*

    October 16, 2015 at 3:08 am

    I absolutely love using Pinterest & Instagram as a source for travel inspiration mainly because I love taking pictures. I tend to prioritize photo spots in cities more than anything else haha.


    October 16, 2015 at 12:24 am

    Pinterest is my favorite way to browse potential travel destinations. Thanks for the tips! My friend and I are preparing for a new adventure in the spring and have been having a hard time narrowing down the location!

    Posh, Broke, & Bored
    October 16, 2015 at 12:07 am

    I’m the same! I use Pinterest and refer to other travel blogs to get ideas for travel destinations. My boyfriend plays a huge part too – he’ll book flights to countries I’d never even dream of going to. Thanks to him we had a blast in and in Tallinn, and we’re going to Warsaw for New Year! x

    Jasiminne |

    October 15, 2015 at 11:29 pm

    Love this post, I’ve always wondered how you decide where to go next. You have been to some incredible places I’ve never heard of, it has inspired me to venture out and see more of the world that I first would have liked to. I love your Instagram to, you take such pretty and exciting pictures. Xxxx

    October 15, 2015 at 11:01 pm

    Any suggestions on who to follow on Instagram for travel-inspo?!

    October 15, 2015 at 9:22 pm

    Definitely Instagram and Pinterest here as well! I’m a very visual person, and when I see a place that really sparks my interest and gets me excited, I make sure to save it somewhere for later! They’re just great platforms for inspiration, and I can’t seem to keep myself off either of them for very long!

    October 15, 2015 at 3:58 pm

    I love asking other travelers for inspiration! It’s one of my favorite parts about staying in hostels or just being in large groups of other travelers. People are always so excited to share where they’ve been or where they can’t wait to go next. I also love to get people talking about their home towns – they may not always think of it as a potential travel destination, but I sure do! This way you can also get tons of local tips 🙂

    Jennifer Stevens
    October 15, 2015 at 3:09 pm

    I am such a Instagram travel account junkie! I also like Pinterest for inspiration…not that I need any 😉

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    October 15, 2015 at 9:59 am

    I love Pinterest for working about which places to visit.

    Often what I do is pick a region and then do some search and work about my travel plans from there. I often factor in stops in places because they are en route to another place, but I try to follow the map as much as possible to avoid flying and taking more trains and buses to reduce my environmental footprint.

    I worked out for a 15 month RTW trip I’ll only be taking about 15 planes, and then only where necessary.

    October 15, 2015 at 9:42 am

    You have such a luxury and I can tell you truly feel how blessed you are. You live a dream for all of us followers and your photos are inspiring to get out there and see what you see. Love your blog and all your travels. Always looking forward to the next one.

    October 15, 2015 at 8:51 am

    Sounds like you have a very organic and somewhat spontaneous process to choosing where you go next and I love it!

    I always love asking what people’s favourite destinations are and sometimes they’ll tell me about some amazing places I’ve never even heard of.


    October 15, 2015 at 7:33 am

    Loved this. I’m very visual too, so Instagram is the perfect inspiration!