Blogging Tips

Blogging Tips: How to Brainstorm New Post Ideas

Blogging Tips
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While I follow some incredibly inspiring blogs across all categories on Bloglovin’ and continually find myself scrolling through my instagram feed, I know that no matter how much I admire the work of others it is more important to remain original than to draw too much inspiration from others.

Last year I read a really great book about how to draw inspiration from others but never fall into the trap of stealing from other artists and I think that has been a huge help in the right direction when sourcing new ideas for blog posts. To help you source new inspiration and always remain original, here are fifteen great ways to brainstorm new blog post ideas!

Blogging Tips | World of Wanderlust

1. Read a new book

While I love being online and can find endless inspiration on the interwebs, sometimes I really just enjoy kickin’ it old school and opening a good book to inspire new ideas. They say your bookshelf says a lot about you, so I’m of the opinion that it should be an endless source of inspiration, filled with books to cover every and all of your interests! My bookshelf is filled with recipe books, travel books, fashion books and all sorts of motivational reads. I find that this is my preferred way to become inspired for blog posts, as even the simplest quote can spark a great new idea.

2. Find new blogs to follow

When it comes to sourcing inspiration and the internet, it is almost impossible to fathom how much inspiration is right there on the web just waiting for you to take an idea and adapt it into your own. Bloglovin’ is my absolute favourite platform to find new blogs to follow, but always remember the idea is to find an idea to adapt into your own – NOT to rip off and pass as your own! It should also be noted that some ideas are always going to be overused and overdone – you can’t waste your time claiming something is yours when ideas are put out there to be used as inspiration for another artist to build on said idea!

3. Look outside your niche

One further point to be made on the idea of sourcing inspiration from other blogs is not to source your inspiration from blogs within your niche – instead it is safer and more inspiring to look beyond your niche. For example I very rarely (if ever) read other travel blogs, but I do read plenty of DIY, home design and food blogs which I find inspire new ideas to adapt into my own niche.

4. Review your own content

I myself have found that the best way to create new content is to look back at your own content and see what did/didn’t work, and build off of that. For example one of the most popular posts on my blog is about the 20 best jobs for people who love to travel, so it is only logical that I would go on to write build on that and write more posts to encourage inspire others to travel for a living.

5. Search Keywords

Keyword searches are a pretty old school way to go about sourcing new ideas, but believe me when I say it can spark some great ideas! The tools are free and will educate you on what search terms are trending so you can capitalize on that (assuming it fits within your niche, of course!)

Blogging Tips | World of Wanderlust

6. Blog the seasons

Christmas, Easter and Halloween are all great excuses for new blog content. If you’re a travel blogger you could focus more on the destination side of things, or as a lifestyle blogger you might create something that reflects one of these themes and provide a DIY for your readers.

7. Try Something New

One of my New Years Resolutions was to try more things and learn more skills in 2016. Recently I took up watercolour painting as part of that resolution, which has resulted in me painting old travel photos and bringing them back to life. In the process this has sparked new ideas for content, having reflected on old travels and remembered so many little moments I would have otherwise forgotten!

8. Go Somewhere New

As a travel blogger this is a pretty obvious route to take to source new ideas for content, but no matter what niche you find yourself in, getting away from reality and opening your eyes to new cultures and ideas is one of the most inspiring things you can do. One trip can result in months of new content if you enlighten all your senses!

9. Mind Mapping

Another old school way to brainstorm but a tried and tested way that works is to begin mind mapping. All you’ve gotta do is have a starting point – that could be a word, a photograph, a memory – and continue to build on that with new words, ideas, and see where you end up!

10. Follow Social Media Trends

If you’re writing loads of blog content but the readers aren’t coming, chances are you aren’t writing about what people want to read! A great way to keep up with trends and be one step ahead of the game is to follow trends on social media – but beware, it moves fast!

Blogging Tips | World of Wanderlust

11. Read your Comments

If you find yourself in a rut (I myself have been there many times) with your blog content, one of the best ways to motivate yourself is to read back through your comments to learn what your readers do and don’t enjoy reading on your blog. Just remember that criticism comes in two forms: constructive and comments to be deleted.

12. Write Headlines

Personally I find that the best way to start a new blog post is to first decide the title… and by that I don’t just mean a working title, but a title that is SO good anyone would have to click onto that heading and give your new blog post a read. Once you have a killer title to lure readers in, begin mapping out the post with headlines that will break up the post and make it easier to read. From there you’ve got the guts of the blog (the body text) which is just as important, but only to be written when you know where the post is going!

13. Talk to your Readers

If you’ve been reading my blog for a while now you will know I respond to as many readers as possible on twitter (the best way to reach me) and always monitor the comments to try and write back to as many people as possible. But why? Because it not only helps you with my answers, but also helps ME by knowing what my readers are thinking and feeling about my articles. I 100% appreciate and respect the opinions of anyone who has the time to visit my blog, so as a blogger/author I think it is just as important to talk to your readers on a personal level, not just by the articles you offer.

14. Ask yourself

Ask yourself: what am I interested in? As a blogger it can become easy to fall into the trap of thinking you can only ever cover one or two niches on your blog. My blog has always been a blog about travel, but I discovered about 6-12 months ago that I was a little tired of writing solely about travel, so I started to incorporate my other interests into my blog: recipes (by sharing recipes from my travels), DIY (by focusing on my travel-y projects) and fashion (by sharing my travel outfits). The only way to ever retain a constant stream of inspiration is to enlist all of your interests, not just a sole focus.

15. Read an old magazine

Lately I’ve taken to reading magazines. But this doesn’t mean going out and spending money if you’re anything like me and have hoarded a few mags over the years. I find this is a great way to recycle ideas from the past and bring them to life in the present!

Blogging Tips | World of Wanderlust



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    Anu Mari Holopainen
    June 23, 2016 at 10:08 pm

    Excuse the pun but so HAPPY that I Stumbled across this post, very informative!!! Thank You.

    June 20, 2016 at 6:14 am

    So much inspiration, thank you!

    Claire @ TallGirlBigWorld
    June 15, 2016 at 4:41 am

    I definitely needed this post! I’ve hit a bit of a rut with my travel blog, as I’m not able to travel much this summer. I’d also love to see a post on how to branch out a bit on your blog, especially if you’ve branded it a certain way (for example: if you run a travel blog, what are some ways you can branch into more lifestyle focused posts?)

    • Brooke Saward
      June 15, 2016 at 7:19 am

      Great idea Claire! I’m honestly still learning about this myself as I’ve only recently started sharing more lifestyle content on WoW. I think you should write about whatever you’re passionate about and for me, my love for interior design and recipes are just as strong as my love for travel! I’ll be writing more about those things when I’m back home for a little lengthier timeframes, but for now it is hard! I don’t think you can go wrong if you write about what you love though! 🙂

    June 12, 2016 at 6:30 am

    OMG i found this sooooo useful honestly! I’m usually full of blog ideas but on those days when I need a little motivation, this is perfect! X

    Tony Parker
    June 12, 2016 at 2:35 am

    Below is my website for my blog, Run All Over The World. My partner and I sold our home back in December 2014 and have been Nomads ever since basically running races all over the world.

    June 10, 2016 at 11:15 pm

    What great tips, thank you. I will definitely be using these, they will help me out a lot. Thank you.

    June 9, 2016 at 9:38 am

    I have an unholy number of old magazines so I love the idea of “recycling” them for content inspiration! Thanks for the tips 🙂

    Jess xo

    Rual Raise
    June 9, 2016 at 6:38 am

    Great post and wonderful blogging tips here . thanks for shearing with us .

    June 8, 2016 at 12:55 am

    These are great tips, thank you! When I have inspiration, I always write down as many ideas as I can think of and then when I have no inspiration, I look back at my notes :).

    Allegra Ghiloni Fashion Stylist
    June 7, 2016 at 6:36 pm

    Thank you so much for sharing your great advise! This was such a helpful and inspirational read!

    Allegra xx

    June 7, 2016 at 11:48 am

    Hey Brooke,

    I think it would be great if you could maybe write a blog post about your keyword research process and how you go about identifying trends?

    Or even sharing what your editorial calendar looks like would be invaluable 🙂

    June 7, 2016 at 6:25 am

    This will be helpful for me in the future, thank you for the inspiration! I have quite a few posts prepared and also ideas, but only until a certain point. So I´ve been worrying about that a lot lately, which made me really enjoy reading this post.
    Hugs from Madrid,

    June 7, 2016 at 4:26 am

    These are such cute and helpful tips! I especially love the keywords and the mind mapping ones!

    Kaili Willows
    June 7, 2016 at 2:16 am

    Excellent advice! Inspiration can be found everywhere 🙂

    Kristen @ Muddle + Joy
    June 7, 2016 at 12:39 am

    Fantastic post. I especially love the suggestion to read your comments — your audience knows best!

    June 6, 2016 at 7:12 pm

    I know exactly what you mean. At some point everyone goes through the blank moment before starting a blog post…

    Tessa Browne
    June 6, 2016 at 6:26 pm

    These are really fantastic tips! I often get stuck for ideas, but it seems like there’s inspiration everywhere!

    Tessa at

    June 6, 2016 at 4:09 pm

    This is incredibly helpful, thank you! 🙂

    kate wilson
    June 6, 2016 at 2:15 pm

    I have so many blog ideas at the minute, I just want to publish them all at once. Great tips! x

    Mae Polzine
    June 6, 2016 at 1:15 pm

    These are all such lovely tips, thanks you for sharing them! Coming up with new ideas is sometimes really hard to do.

    ♥ Mae

    June 6, 2016 at 1:04 pm

    Love this! Literally got up halfway through and started brainstorming. Thanks so much for the inspiration!

    June 6, 2016 at 11:35 am

    Hey Brooke, great post! I’ve been following your blog for several years now and have definitely taken a lot of your advice throughout my travels. This summer, I have a bit of time on my hands so I’ve started my own local travel blog. This post is definitely helpful for a first-time blogger!
    I’m also wondering what book is this month’s book club choice?

    Insta: @experiencebluenose

    June 6, 2016 at 11:22 am

    These are all such great tips! I find that I struggle with idea generation a lot lately. I go through phases, as I’m sure most people do. I’ll be giving some of these tips a try!


    Renee Alexis
    June 6, 2016 at 9:14 am

    These are really helpful tips, Brooke. Thanks for sharing!

    xoxo, Renee

    lynn cohen
    June 6, 2016 at 8:20 am

    As Jar Jar Binks would say, You saved my again”. You post on Saltsburg is wonderful. My wife and I are planning a trip there for our 25th wedding anniversary and you have given us some great ideas. I have been to your blog a number of times and always find something new and amazing. Keep it coming.

    June 6, 2016 at 8:13 am

    This is so helpful, as I’ve been struggling with finding some new topics after taking a bit of a break from blogging. I always like trying ideas from magazines, but sometimes they can feel a bit tired, with all the “how to style ___” columns I see a lot.

    Lynn Cohen
    June 6, 2016 at 7:57 am

    Hello XXXX
    Thank you most kindly for the blogging tips. I will use this as I move forward. You also have some really great travel info on this blog. You show some really amazing places to see.

    While I love to travel, shortage of means due to an ever tightening economy has kept my bucket list still quite long (as it has for most people). To that end, I am creating a blog showing people some very informative and creative ways to save money on vacations. My goal is making the impossible dream, more possible. I would appreciate your review of my site and any ideas you may have.

    Maybe we can work together. I would be honored if you would write a guest blog to post on my site with a link to your site for more ideas on wonderful things to do and places to see. I would also love to write a guest blog on your site to show your readers ways they can make these amazing adventures you describe become a reality.

    “How many of us would be willing to settle when we’re young for what we eventually get? All those plans we make…what happens to them? It’s only a handful of the lucky ones that can look back and say that they even came close.”
    ― Moss Hart, You Can’t Take it With You

    June 6, 2016 at 7:39 am

    Loved these tips – thanks for sharing!

    June 6, 2016 at 7:20 am

    Such a great inspirational post