Starting your own Bakery: Building a Shop!

Starting your own Bakery | Charlie's Dessert House
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You might have been wondering where I’ve been hiding the past few weeks and believe me when I say it has been one hell-uv-a crazy few weeks with the new shop opening! If you’re new to this space or just new to the news that I’ve opened a sweets store in my hometown, let me give you a little run down before we get down to business and show off the sparkly new store!

For the past four years I’ve been trotting around the globe, eating my way from one patisserie to another and seeing a few iconic monuments along the way (in that order of importance!) Among those years travelling I have seen and tasted so many great treats from around the world, that I wanted to bring these experiences back to my home town – Launceston, Tasmania.

For those wandering if I’ll keep travelling, I can assure you that will never stop for as long as I shall live! But for now I’ve taken the month of October off travels to kickstart this new venture and put my dream of owning a sweets store in to action!

Cupcakes at Charlie's Dessert House

Starting your Own Bakery: Creating the Shop

Because I’m a blogger and love documenting my life here on World of Wanderlust, I’ve started a step-by-step series about opening your own bakery for any and all of my readers interested in following the journey! For the first read I wrote about creating the idea, which takes you through the steps I took in creating the idea behind Charlie’s Dessert House.

After the ideas phase became the time where I could finally put all of my design ideas in to reality and begin creating the store itself. I wanted to create a space that was unique to Charlie’s – with a touch of Parisian influence (okay, a lot!!!) and a strong focus on providing an overall experience for our guests.

Starting your own Bakery | Charlie's Dessert House Starting your own Bakery | Charlie's Dessert House

To create a unique feel for Charlie’s, I decided to go for the opposite approach to most bakeries (pastel, girly) and go for a more neutral colour scheme – focusing on black, white and gold. To keep the space feeling light, fresh and inviting, I chose white floors, walls and ceiling and filled in all of the other elements with black + gold touches.

Starting your own Bakery | Charlie's Dessert House Starting your own Bakery | Charlie's Dessert House

One of the most important aspects of the shop for me was the little details that made Charlie’s a little different. The gold French Bulldog tape dispenser might just be my favourite thing in the whole shop – ha! Everything from the cutlery, napkins and plates was thought about in great detail to bring that overall experience.

Starting your own bakery! Starting your own bakery! Starting your own Bakery | Charlie's Dessert House Starting your own Bakery | Charlie's Dessert House Starting your own Bakery | Charlie's Dessert House Starting your own Bakery | Charlie's Dessert House

And then of course the sweets! Every day I arrive at the shop before 7:00am (depending on how late I finished the day before) to start baking cupcakes, cakes, macarons and everything in between! The front of our store features a pastry case full of sweet treats and the menu features breakfast + desserts all day and in to the evening — crazy times!

Starting your own Bakery | Charlie's Dessert House

Over to you! Have you ever had a dream to open a new bakery, sweets store or any new business!? What else would you like to learn about the journey as we go along!?

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    Shawn Jasper
    November 20, 2016 at 12:57 am

    awesome, anyone can start his own bakery by using your tips. Thanks for sharing. Keep it up

    November 7, 2016 at 7:28 am

    I love the colors and interior of your cafe! It is so exciting to read about your dream coming to life. Keep posting more pictures.

    November 2, 2016 at 9:35 am

    Hi Brook,

    Well done! I couldn’t be more happy for you. Did you put together a business
    plan to help you stay focused and on track ? Also, how did you handle any
    doubters or naysayers along the way?

    Best wishes to you.

    November 2, 2016 at 3:58 am

    This looks so wonderful! Well done! 🙂

    November 2, 2016 at 1:08 am

    Congratulations on your bakery – it looks incredibly beautiful, especially the black and fold! Loving your series on how to start your own shop -have you covered the business plan/raising money side of things at all? As I was thinking of one day opening a beauty salon/health food space but have no idea where to start… Thanks 🙂 Steph x

    November 1, 2016 at 4:22 pm

    So amazing – congratulations! Never stop following your dreams <3

    November 1, 2016 at 12:11 pm

    15 – 20 staff at patisserie in launceston?
    How’d you manage to set that up? I’d love to know.

    • Brooke Saward
      November 1, 2016 at 12:38 pm

      Hi Luke,
      We have pretty long opening hours (10am-10pm) 6 days a week and close a little later on Friday and Saturday nights, hence the need for quite so many staff! We have a menu (breakfasts + desserts) all day alongside the pastry case, so the business is split between both sides to reveal an overall sweets heaven!
      Hope that makes a little more sense 🙂
      – Brooke

    November 1, 2016 at 8:29 am

    The colour scheme is so beautiful and the cakes look incredible! Good luck with the new venture, I am sure it will be every success

    October 31, 2016 at 8:58 am

    Wow congratulations! The decor is absolutely perfectly beautiful – you’ll have no shortage of Instagram hungry customers for sure! And the cakes – those pretzel cupcakes can all be sent to me please, thank you! xxx
    Lucy @ La Lingua | Life, Travel, Italy

    October 31, 2016 at 2:04 am

    Oh my, Congratulations Brooke! it looks so fancy and the desserts so delicious, love how you share your adventures with us, no matter if they are traveling or not, sending you good vibes on your business!

    October 30, 2016 at 11:30 am

    How Awesome! I have been following you for awhile because I love to travel, but I am in the beginning process of starting tea shop/bakery in my hometown! My question is… Did you use a restaurant consultant to set up your shop or did you do it all yourself? I would love to know what some of your most helpful resources have been, as well!

    October 29, 2016 at 10:24 pm

    Hi Brooke! The title of your post really caught my attention. I love the interiors of your bakery! And those cupcakes really looks scrumptious! I hope things will go well with your bakery. I’m hoping to have one myself soon once I’ve earn a lot. Hope to visit Charlie’s someday. Good luck!

    xx Loi

    • Brooke Saward
      October 30, 2016 at 10:56 am

      Thanks so much Loi 🙂

    Clipping Solution
    October 29, 2016 at 5:37 pm

    Thanks for sharing this awesome blog post. This is valuable and excellent post, as share good stuff with good ideas and concepts. keep it up. carry on. waiting for new article.

    October 29, 2016 at 4:53 pm

    This looks amazing! Really loving the classy theme!

    Would like to know a bit about the business side of things when opening a bakery – license/permits, how many staff on each part of the shop, how long did it take, rent/buy shop, total costs etc. if that’s possible? I’m interested in opening a bakery but just not too sure what it takes! Thanks, all the best! 🙂

    the adventurer
    October 29, 2016 at 1:48 pm

    Congratulations! I love how unique you wanted to make Charlie’s, it really shows in the details =o) Hope to visit when I go to Tasmania =o)

    October 29, 2016 at 11:43 am

    Loving the non-traditional colour palette of black and gold!
    Very drool worthy. I’ll be sure to pop by if I’m ever in Tassie!
    We should all take a moment to realise our dreams and not get stuck in every day life.

    With Peace,

    • Brooke Saward
      October 29, 2016 at 1:47 pm

      Mel I love that last sentence – we should all chase our dreams! <3 Really appreciate it, thank you 🙂

    October 29, 2016 at 6:35 am

    Congrats on the new adventure Brooke! I love following your story. Girl Power!

    xoxo Carissa Owens

    Millennial Traveller
    October 28, 2016 at 1:51 pm

    Awesome series Brooke! I love to watch your business journey. I would definitely like to learn about the financial side of the business, marketing, and your daily routine operations. Can’t help my business -mind!! ATB! Xx

  • Brooke Saward
    October 28, 2016 at 11:39 am

    Awww Naomi! <3 thank you so so so much!!! Hope to see you in store one day 🙂

    October 28, 2016 at 10:31 am

    Congrats looks amazing! My question for you though is how are you going to fit in the time to run a bakery, keep blogging AND travel? Are you going to hire staff to work at the bakery so you don’t have to be there? x

    • Brooke Saward
      October 28, 2016 at 11:43 am

      Hi Sandy! I have a team of about 15-20 staff so I will be able to keep travelling and doing the bakery when I’m back at home! Best of both worlds!! x

    Brittany from Boston
    October 28, 2016 at 9:34 am

    It’s amazing to see how much work goes into creating this bakery of your dreams. You’re doing such a nice job, and the folks in your hometown are lucky to have this sweet shop to enjoy!

    • Brooke Saward
      October 28, 2016 at 11:44 am

      Aww thanks Britt 🙂 scary move to part-time settle down but hopefully I will have the best of both worlds! <3

    Celia Becker
    October 28, 2016 at 4:53 am

    You never cease to amaze me. Congratulations and best of luck! I’m sure it will be a grand success.

    October 28, 2016 at 4:40 am

    Congrats! This is so crazy, would love to see how this develops and see more photos!

    Characters & Carry-ons

    • Brooke Saward
      October 28, 2016 at 11:46 am

      Thanks Joyce! Look forward to sharing the journey with y’all 🙂 x

    Hannah Ison
    October 28, 2016 at 3:44 am

    Loved this post Brooke! I’m learning a lot about blogging and hope to start a travel/lifestyle blog in the near future. You’re one of my biggest inspirations! So happy to see you going all out for your next dream. Best of luck with your dessert house! Id love to visit someday.


    • Brooke Saward
      October 28, 2016 at 11:47 am

      Thanks so much Hannah <3

    October 28, 2016 at 2:48 am

    It’s great. But are you doing all the baking and cooking (preparing breakfasts) by yourself? It seems almost impossible:)

    • Brooke Saward
      October 28, 2016 at 11:48 am

      No way! I have a team of 15-20 staff 🙂 have learned over the past few years that success is the team you build around you – you can’t do it all by yourself! <3

    Tanja (the Red phone box travels)
    October 28, 2016 at 12:18 am

    it looks awesome!

    October 27, 2016 at 10:42 pm

    Great looking sweets! All the best for your new venture. Your article caught my eye because one of my son’s friend has a dream to do a pretzel baking business but he is finding out how much more there is to it than he ever imagined. I’m passing along your post for inspiration.

    • Brooke Saward
      October 28, 2016 at 11:48 am

      Thanks Kevin – hope these posts can help in the planning phase!

    October 27, 2016 at 8:31 pm

    Congrats on your new (ad)venture Brooke!!! Now, I’ve got one more reason to visit Tasmania!!
    I’d love to open a jam and jam based pastries shop one day and you’ve been such an inspiration to me! ^_^

    October 27, 2016 at 7:48 pm

    Your bakery looks amazing! I am loving the colour theme, I feel like I must come to Tasmania soon to pop in for a treat! Been incredible reading your blog these past few years and you’ve made me motivated to fulfil my travel ambitions and foodie dreams too

    Albert Barkley
    October 27, 2016 at 6:48 pm

    Awesome. Starting a bakery shop is a nice business idea however problem is here that people who make delicious things, they are either hard to find or they are costly.

    October 27, 2016 at 6:36 pm

    Well done. I like the fact with the black colour scheme it makes it less pastel girlie. Help maybe attract more men in there. I’m visiting Tasmania in January . I shall visit.
    Thank you as I’m contemplating starting my own business and like travelling myself.

    Melody A.
    October 27, 2016 at 5:53 pm

    it takes lots of courage to start a new business so Congratulations!!! It looks fantastic! and I hope will be a great hit in your home town. from Iowa, USA

    October 27, 2016 at 5:32 pm

    I’ve been wanting to visit Tasmania for YEAAAARS (haven’t been since I was about 4!) but the promise of endless sweets just makes me wanna visit so much more! The shop looks amazing, and it’s so cool to see you kicking arse with everything you do (as always!) xx

    October 27, 2016 at 4:40 pm

    Amazing Brooke!! I’ve been following you on social media for years now and it’s amazing to see you’re doing everything you love – if I ever make it down to Tasmania I’ll be sure to pop in!

    • Brooke Saward
      October 27, 2016 at 5:09 pm

      Yasss please do! <3 thanks so much xx

    October 27, 2016 at 4:07 pm

    The bakery turned out amazing! I have always dreamed of opening a small shop of any kind in my hometown, but I totally forgot about it until you started a bakery! Well, I can’t wait to go to Australia and visit Charlie’s. Best luck to you!

    love from Grace ♥

    • Brooke Saward
      October 27, 2016 at 5:10 pm

      Thanks so much Grace! 🙂 xx

    October 27, 2016 at 3:10 pm

    Beautiful space! Living the dream, I’d love to open my own bakery someday but I imagine the start up costs to be quite heavy. I’d love to see a breakdown of the expenses involved!

    • Brooke Saward
      October 27, 2016 at 5:10 pm

      Thanks Nau 🙂 yeah it is quite crazy how quickly all the costs come together! x

    October 27, 2016 at 2:55 pm

    Congratulations on your new venture! I hope it is as successful as your blog. Good luck.

    • Brooke Saward
      October 27, 2016 at 5:11 pm

      Thanks v much Grecel 🙂

    Petite Suitcase
    October 27, 2016 at 2:18 pm

    Looks like a lovely shop, Brooke! I love the color palette… and of course, I agree, that French Bulldog tape dispenser is adorable!

    • Brooke Saward
      October 27, 2016 at 5:16 pm

      aww thanks so much Scarlett 🙂 xo