BUSINESS FOOD Journal

The Inside Scoop: I’m Opening a Dessert House!

Opening a Dessert House | World of Wanderlust
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There’s a strong chance you may have seen an article or two (or three!) about my new dessert venture and if not, you’re in the right place to find out more! Those of you who have been following my blog for the past few years will know there is nothing I love more than travel… except for sweets! With a self-confessed stage 5 sweet tooth, I have been triple tasting all of the world’s best desserts, ice creams, gelatos, cakes, and all sorts of treats I can get my hands on. So to come home and start a dessert house (there’s not a savoury item on the menu at all!) will hardly come as a surprise to many of you!

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust

The Inside Scoop: Charlie’s Dessert House

The idea for Charlie’s came about around 6-8 months ago, when my boyfriend and I began talking about how I could spend more time at home next year whilst still travel blogging half of the year. This meant that I wouldn’t be able to get a traditional job (working for someone else) as I wouldn’t have the freedom to come and go as I pleased, which I anticipate will be every few weeks or so to escape on an adventure!

We were on a three hour hike on a small island off the coast of Tasmania when he asked me what I love more or just as much as travel. Other than him (aww!), that is sweets. I love, lovey, love sweets.

On that three hour hike we began to brainstorm ideas. I told him that I had already dreamt of one day opening a bakery or dessert cafe that specialised in just sweets and calling it “Charlie’s”, following my love of Roald Dahl books and in particular, Charlie & the Chocolate Factory.

Over those few hours (and for days to follow – I wouldn’t shut up about it!) we refined the idea further and further and eventually decided that I would sell bakery items during the day (cupcakes, cakes, macarons, fudge, florentines, eclairs, etc. etc.) and switch to a late night dessert house in the evenings. Thus we decided on a day menu (all day breakfasts) and night menu (all night desserts).

Opening a Dessert House | World of Wanderlust

Opening a Dessert House | World of Wanderlust

Daily Bakery Goodies

The one thing I enjoy just as much as travel is being in the kitchen baking. Any sweet treat – you name it – I’m there. Having been living  out of a suitcase for the past 3.5 years, this is a passion of mine I have had to set aside and I can’t even begin to tell you how exciting it has been being back in the kitchen preparing recipes for the menu + bakery items!

I decided early on that I wanted Charlie’s to have a distinctly different vibe from day to night. During the day I wanted customers to feel like they have stepped in to a dessert heaven: faced with a variety of colourful treats and a tempting day menu that gave you all the more reason to visit and revisit to try more from the selection.

Thus from 10am (8am on weekends) you will find a wide variety of bakery items on offer – cupcakes, cakes, macarons, eclairs, slices, fudge, truffles, etc. These are best accompanied by our drinks menu selection – more on that below!

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust

The Menu: Day & Night

As mentioned earlier, I really wanted Charlie’s to transition from day to night with ease. Thus we have gone for a Black & Gold colour palette (unlike the traditional pastels of many bakeries and sweet treateries!) We have also decide to go for light and bright during the day, with a huge reduction in lighting of the evenings (think fairy lights – and lots of them!)

This change is also reflected in the two menus – all day breakfast (opening – 3pm) and all night desserts (6pm – close). Between those times you’ll still be tempted by a huge drinks list (below) and colourful selection of pastry items (more photos below!)

The Breakfast Menu features a selection of smoothie bowls, which I have found are a great healthy menu alternative whilst still being sweet and delicious (dairy & refined sugar free!) Then there are the hot menu items like French Toast, Pancakes and Belgian Waffles which are most certainly not for the health conscious, but great for a weekend indulgence whilst catching up with friends!

The Late Night Dessert Menu has two sections – cold selections and hot selections. On the cold side you have classics like Banoffee Pie, Meringue Smash and Tiramissu pots. Then on the hot side you have my all time favourite Apple Crumble recipe, 3/4 Baked Warm Cookie Sundae, and so so many more (see the full menu here!)

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust

And Then There’s the Drink Menu…

A little earlier I mentioned the drinks menu and booooooy do we have some great surprises for you. On my travels through New York City I discovered the “Freak Shake” craze and really wanted to bring this back to Tasmania. Those shakes are absolutely jam-packed of sugar and colour, but for Charlie’s I wanted to tone it down a notch so that you didn’t have to roll out of the door and didn’t have to pay a whopping $20-$30 a pop! No thank you!

Instead, we have priced our regular milkshakes at $4, supershakes at $7 (pictured above) and healthy smoothies (no dairy, no sugar) at $7. There are standard flavours on the menu, but you’ll also find seasonal specials on offer each month!

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust OLYMPUS DIGITAL CAMERA

Opening a Dessert House | World of Wanderlust

Charlie’s Dessert House will open in September 2016 at 74 Charles Street Launceston, Tasmania.

To keep updated with all our tasty treats, please follow along @charliesdesserthouse on Instagram or /charliesdesserthouse on Facebook. For the full menu, please visit the website! I really (really, really) hope to meet you guys in store!! xo

OPENING HOURS:

Closed Mondays

Tuesday-Thursday 10:00am ~ 10:00pm

Friday 10:00am ~ 11:00pm // Saturday 8:00am ~ 11:00pm // Sunday 8:00am ~ 10:00pm

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  • Adelaide.haynes@hotmail.com'
    Adelaide
    August 21, 2016 at 10:11 am

    Oh my gosh congratulations Brooke! You’re so deserving of this and I’m so excited to see it for myself one day soon! I bet you’ll make the best coffee and cakes! ❤️

    • Brooke Saward
      August 21, 2016 at 10:53 am

      Thanks Ad!!! Please come down and visit me soooooon 😀 sweets and coffee like last time I saw you – sounds tops to me!! x

  • mel.lecouteur@hotmail.com'
    Melanie
    August 21, 2016 at 9:29 am

    Brooke this is awesome! I’ve been following your blog for probably three years and you are just amazing! Any chance you’ll visit Canberra anytime soon? It’s great for a weekend trip and you have lots of followers here!
    You’ve definitely pushed Tassie up on my travel dreams list, and Charlie’s makes me even more excited to get there 😀
    Wish you absolutely the best for this new adventure
    xx

    • Brooke Saward
      August 21, 2016 at 9:34 am

      Thanks so much Mel! <3
      I reaaaallly wanna come to Canberra - I will suggest it for the book tour! Would be so great to meet some Canberra readers (I don't think I ever have met any WOW readers from there!?) Otherwise if you ever come to Tassie I will be in the store all of October and all of December this year - its going to be so exciting going to work every day never knowing who might pop in! thank you so much for your support - fingers crossed we meet soon! xo

      • mel.lecouteur@hotmail.com'
        Melanie
        August 21, 2016 at 9:36 am

        Yes do! I would LOOOVE to show you around, me and a friend (who is from Tassie too) love fan-girling over your blog, so I know there’s at least 2 of us! hahaha

        • Brooke Saward
          August 21, 2016 at 9:37 am

          2 is better than none! I’m going to suggest it now haha! <3

          • mel.lecouteur@hotmail.com'
            Melanie
            August 21, 2016 at 10:19 am

            Woo! When do you think your tour will be? Or is it still top-secret info? 😉

          • Brooke Saward
            August 21, 2016 at 10:51 am

            I know it is first week of November – that is actually all I know haha!!! xx

  • vanessa@glitterandmud.com'
    Vanessa Rivers
    August 21, 2016 at 9:26 am

    Congrats lovely! So stoked for you! I want to visit Tasmania now just so I can come to Charlie’s!!! XO

    • Brooke Saward
      August 21, 2016 at 9:28 am

      Ahh you are such a doll <3 please come visit! You have a guest room here with us at our farm house!!! <3 xxx

  • travel.lingy@gmail.com'
    Kim-Ling
    August 21, 2016 at 9:18 am

    Brooke, you are truly living my dream going between travel blogging and having a dessert cafe! This is so exciting, and gives us all the more reason to visit Tasmania later this year! The menu and whole concept look deliciously awesome. I can’t wait to visit and check it out!

    • Brooke Saward
      August 21, 2016 at 9:30 am

      Travel + Sweets is literally THE DREAM hey! <3 thank you so so much for the support - I will be there all October and all December (travelling most of Nov) - hope to meet in store! xxx

  • lizettevargas1991@hotmail.com'
    Lizette Vargas
    August 21, 2016 at 9:14 am

    Congrats Brooke! Oh I wish I lived closer to you to be able to indulge in all those amazing sweets. Thanks for sharing! Will plan to visit soon.
    ❤️Liz

    • Brooke Saward
      August 21, 2016 at 9:28 am

      Can’t wait to meet if/when you do come visit! <3 thank you so much xoxo

  • rosiejo89@gmail.com'
    Rosie Jones
    August 21, 2016 at 9:10 am

    Go Brooke! This looks absolutely amazing and can’t wait to visit from Hobart with my partner to sample! <3 I hope to see you in there 🙂

    • Brooke Saward
      August 21, 2016 at 9:29 am

      Come in October and I will guaranteed be there every waking hour!!! <3 can't wait - please don't be shy and ask for me if I'm out the back 🙂 dying to meet you all!!! <3

  • worldwanderista@gmail.com'
    Joelle
    August 21, 2016 at 8:52 am

    Wow that sounds and looks good! I already feel sorry for myself not being able to taste it! (Too far away) BUT one day I’ll make it there! Thanks for including the Belgian waffles on the menu! Being a Belgian I really appreciate it! 🙂
    Good luck with your business!
    Cheers!
    Joelle from World Wanderista

    • Brooke Saward
      August 21, 2016 at 9:00 am

      Thanks Joelle – hopefully one day you can taste!!! xx

  • tahliac@hotmail.com'
    Tali
    August 21, 2016 at 8:43 am

    You know…I’m SO happy you are putting our little Tassie on the map, and opening it there and not Sydney or Melbourne – which is getting too common. Cheers to Charlie’s AND Tasmania. Go Brooke!!

    • Brooke Saward
      August 21, 2016 at 8:47 am

      Wouldn’t have it any other way!!! Tassie will always be home <3 thanks so much Tali!

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