The Inside Scoop: I’m Opening a Dessert House!

Opening a Dessert House | World of Wanderlust
Share on Facebook
Share on Twitter
Share on Google+
Share on LinkedIn

There’s a strong chance you may have seen an article or two (or three!) about my new dessert venture and if not, you’re in the right place to find out more! Those of you who have been following my blog for the past few years will know there is nothing I love more than travel… except for sweets! With a self-confessed stage 5 sweet tooth, I have been triple tasting all of the world’s best desserts, ice creams, gelatos, cakes, and all sorts of treats I can get my hands on. So to come home and start a dessert house (there’s not a savoury item on the menu at all!) will hardly come as a surprise to many of you!

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust

The Inside Scoop: Charlie’s Dessert House

The idea for Charlie’s came about around 6-8 months ago, when my boyfriend and I began talking about how I could spend more time at home next year whilst still travel blogging half of the year. This meant that I wouldn’t be able to get a traditional job (working for someone else) as I wouldn’t have the freedom to come and go as I pleased, which I anticipate will be every few weeks or so to escape on an adventure!

We were on a three hour hike on a small island off the coast of Tasmania when he asked me what I love more or just as much as travel. Other than him (aww!), that is sweets. I love, lovey, love sweets.

On that three hour hike we began to brainstorm ideas. I told him that I had already dreamt of one day opening a bakery or dessert cafe that specialised in just sweets and calling it “Charlie’s”, following my love of Roald Dahl books and in particular, Charlie & the Chocolate Factory.

Over those few hours (and for days to follow – I wouldn’t shut up about it!) we refined the idea further and further and eventually decided that I would sell bakery items during the day (cupcakes, cakes, macarons, fudge, florentines, eclairs, etc. etc.) and switch to a late night dessert house in the evenings. Thus we decided on a day menu (all day breakfasts) and night menu (all night desserts).

Opening a Dessert House | World of Wanderlust

Opening a Dessert House | World of Wanderlust

Daily Bakery Goodies

The one thing I enjoy just as much as travel is being in the kitchen baking. Any sweet treat – you name it – I’m there. Having been living  out of a suitcase for the past 3.5 years, this is a passion of mine I have had to set aside and I can’t even begin to tell you how exciting it has been being back in the kitchen preparing recipes for the menu + bakery items!

I decided early on that I wanted Charlie’s to have a distinctly different vibe from day to night. During the day I wanted customers to feel like they have stepped in to a dessert heaven: faced with a variety of colourful treats and a tempting day menu that gave you all the more reason to visit and revisit to try more from the selection.

Thus from 10am (8am on weekends) you will find a wide variety of bakery items on offer – cupcakes, cakes, macarons, eclairs, slices, fudge, truffles, etc. These are best accompanied by our drinks menu selection – more on that below!

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust

The Menu: Day & Night

As mentioned earlier, I really wanted Charlie’s to transition from day to night with ease. Thus we have gone for a Black & Gold colour palette (unlike the traditional pastels of many bakeries and sweet treateries!) We have also decide to go for light and bright during the day, with a huge reduction in lighting of the evenings (think fairy lights – and lots of them!)

This change is also reflected in the two menus – all day breakfast (opening – 3pm) and all night desserts (6pm – close). Between those times you’ll still be tempted by a huge drinks list (below) and colourful selection of pastry items (more photos below!)

The Breakfast Menu features a selection of smoothie bowls, which I have found are a great healthy menu alternative whilst still being sweet and delicious (dairy & refined sugar free!) Then there are the hot menu items like French Toast, Pancakes and Belgian Waffles which are most certainly not for the health conscious, but great for a weekend indulgence whilst catching up with friends!

The Late Night Dessert Menu has two sections – cold selections and hot selections. On the cold side you have classics like Banoffee Pie, Meringue Smash and Tiramissu pots. Then on the hot side you have my all time favourite Apple Crumble recipe, 3/4 Baked Warm Cookie Sundae, and so so many more (see the full menu here!)

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust

And Then There’s the Drink Menu…

A little earlier I mentioned the drinks menu and booooooy do we have some great surprises for you. On my travels through New York City I discovered the “Freak Shake” craze and really wanted to bring this back to Tasmania. Those shakes are absolutely jam-packed of sugar and colour, but for Charlie’s I wanted to tone it down a notch so that you didn’t have to roll out of the door and didn’t have to pay a whopping $20-$30 a pop! No thank you!

Instead, we have priced our regular milkshakes at $4, supershakes at $7 (pictured above) and healthy smoothies (no dairy, no sugar) at $7. There are standard flavours on the menu, but you’ll also find seasonal specials on offer each month!

Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust Opening a Dessert House | World of Wanderlust OLYMPUS DIGITAL CAMERA

Opening a Dessert House | World of Wanderlust

Charlie’s Dessert House will open in September 2016 at 74 Charles Street Launceston, Tasmania.

To keep updated with all our tasty treats, please follow along @charliesdesserthouse on Instagram or /charliesdesserthouse on Facebook. For the full menu, please visit the website! I really (really, really) hope to meet you guys in store!! xo


Closed Mondays

Tuesday-Thursday 10:00am ~ 10:00pm

Friday 10:00am ~ 11:00pm // Saturday 8:00am ~ 11:00pm // Sunday 8:00am ~ 10:00pm

You Might Also Like

    September 3, 2016 at 7:19 am

    I am so excited for you and your shop! Yet another reason to visit Australia! Can’t wait!

    September 1, 2016 at 5:56 pm

    Super exciting! Will visit in December, I’m coming to Tassie for the first time & will be celebrating my birthday 🙂

    Jamie Laird
    August 26, 2016 at 6:46 am

    Brooke that is amazing! I remember meeting you in LA and you couldn’t wait to get a donut! haha! I will have to visit your sweets shop one day. It looks amazing and I’m sure it’s as delicious as it looks.

    • Brooke Saward
      August 26, 2016 at 3:17 pm

      Hahaha my sweet tooth is off the charts! Do come visit – Tassie is amazing and I promise to spoil with ALL of the sweet treats!!!! xx

    Abbe Bryant
    August 25, 2016 at 11:18 am

    That’s it Mum and I are coming to Tassie, XMAS trip!

    August 24, 2016 at 11:52 pm

    Am so happy for you Brooke, I have been following your blog right from UK for about 3 years now but am back home in Nigeria. Its great to hear this good news! If am ever in the area I will definitely drop by. Keep doing great things! Love from Lagos, Nigeria

    August 24, 2016 at 9:41 pm

    Wow – everything looks amazing! Congrats on this new (ad)venture! Can’t wait to follow along.

    Kate |

    • Brooke Saward
      August 24, 2016 at 11:18 pm

      Thanks Kate 🙂 🙂

    Martina Ventura
    August 23, 2016 at 6:36 pm

    Wow, everything looks amazing and this is so exciting to hear for me too as a sweets enthusiast as well: Congratulations Brooke! And Mega Good Luck.

    August 23, 2016 at 10:10 am

    So neat Brooke! I am so happy for you! And what a GREAT idea at that. 🙂


    • Brooke Saward
      August 23, 2016 at 10:14 am

      Thanks so much Emily! <3

    August 23, 2016 at 5:02 am

    Congratulations! Your place sounds amazing! I would love it if you did an article about how you went about creating your own business and the story behind.

    August 23, 2016 at 2:50 am

    This will definitely be a stop when I come there! I love how pretty they look!

    • Brooke Saward
      August 23, 2016 at 6:49 am

      Thanks K! look forward to seeing you in store 🙂

    August 23, 2016 at 1:56 am

    How exciting! All of this looks absolutely amazing! Too bad I am so far away from Tasmania or I would def. come here!

    Rae | Love from Berlin

    • Brooke Saward
      August 23, 2016 at 7:22 am

      Thanks Rae – very excited 🙂

    Rachel Hinkle
    August 22, 2016 at 11:59 pm

    Wow Brooke this is so neat and perfect for you!! I wish you all the happiness in the world with this next venture! If I was close enough I would volunteer to work anytime I could!

    • Brooke Saward
      August 23, 2016 at 7:21 am

      Thank you sooooo much Rach 🙂 🙂 🙂 haha! please come visit! xx

    the adventurer
    August 22, 2016 at 11:06 pm

    Congratulations! This such an incredible idea, I love how you still get to travel and pursue many adventures while also working on something you have a passion for at home. What a great way to combine both =o) If ever I am in Tasmania I will definitely be stopping by!

    • Brooke Saward
      August 23, 2016 at 7:21 am

      Best of both worlds for sure!! <3

    August 22, 2016 at 9:21 pm

    Awesome! I always wanted to open a cupcake store, so I can totally relate to this Good luck with your new venture, I will have to plan a trip down to Tassie sometime to try it out! Xo

    August 22, 2016 at 8:42 pm

    Oh those are incredible news! Congratulations!!!! It’s amazing how hard you work, best wishes for this new adventure!


    • Brooke Saward
      August 22, 2016 at 8:45 pm

      Thank you so much Vera 😀

    Tanja (the Red phone box travels)
    August 22, 2016 at 7:07 pm

    wow! how cool! congrats!

    Filipe Morato Gomes
    August 22, 2016 at 6:50 pm

    Hi Brooke, good luck for this new project. I guess combining Charlie’s with travelling / blogging will not be so easy, but for sure you’ll find the right balance. All the best.

    • Brooke Saward
      August 22, 2016 at 8:04 pm

      I’m all about a challenge tho!!! Thanks Filipe 🙂

    August 22, 2016 at 5:59 pm

    This sounds so delicious and an amazing place! I love how you have thought of every detail! Just hoping I was in Tasmania when it opens 🙂

    • Brooke Saward
      August 22, 2016 at 8:04 pm

      Thanks Lii! Pretty excited for opening thats for sure!!

    Tess Felber
    August 22, 2016 at 4:30 pm

    So excited for you! This is such exciting news <3
    xox Tess | Sequins are the New Black

    August 22, 2016 at 3:34 pm

    Oh Brooke! I am heading to Tasmania this Thursday for a week! I wish I’d booked my holiday for a later date now!!
    Breakfast and sweets are 2 of my most favourite things in the whole wide world!
    Am so excited for your new adventure, and can’t wait to book another trip to Tassie to taste all the deliciousness of Charlie’s! x

    • Brooke Saward
      August 22, 2016 at 4:17 pm

      Hey Emma – ohhhh bummer! Well I’m sure you will LOVE Tassie enough to come back! 🙂 Where are you headed and for how long? I’m sure you will be back – nearly everyone who comes here comes back, it is darn beautiful! xx

    Anne E
    August 22, 2016 at 11:39 am

    Love this Brooke! I’ve been following you since the beginning, and sooo happy that all your dreams are coming true! You’re such an inspiration… Cheers to Charlie’s and more success! Hope to visit one day for those freak shakes and red velvets! Much love <3

    • Brooke Saward
      August 22, 2016 at 12:27 pm

      Thanks so much Anne 🙂 Please do – half the excitement in opening the store is the chance to meet readers in real life! Going to work each day not knowing who might pop in is going to be such a joy 😀 hope to meet you soon! xx

    August 22, 2016 at 11:16 am

    Can’t wait to come and try your delicious sweets!

    • Brooke Saward
      August 22, 2016 at 11:17 am

      Yahoooooo! see you in Spring I hope! xx

    Hannah Louey
    August 22, 2016 at 11:01 am

    Looks like I’ll have to make a trip to Launceston soon – thankfully for once this is quite close by (well, I live in Melbourne so relatively speaking!). Congratulations on the new venture!

    • Brooke Saward
      August 22, 2016 at 11:09 am

      Aww thanks Hannah! Please please do! I’ll be in store all October and December 🙂 🙂 xx

    August 22, 2016 at 10:42 am

    Ah what an amazing adventure, I’d say almost your biggest one yet! I am so excited for you, and definitely hope to be able to stop by one day 🙂


    • Brooke Saward
      August 22, 2016 at 11:00 am

      Thank you Julia! Please do come say hello 😀 xoxo

    August 22, 2016 at 5:51 am

    Congrats, it all looks amazing!!

    August 22, 2016 at 4:13 am

    How exciting 😀 I’d die to try the choc-peanut smoothie bowl and the cacao mousse, shame I live over 10,000 miles away 🙁 Best of luck though I’m sure it’s gonna be a huge hit!

    • Brooke Saward
      August 22, 2016 at 7:55 am

      Thanks Esme! Hopefully one day 🙂 xx

    August 21, 2016 at 11:28 pm

    Congrats, Brooke!!! I hope that Charlie’s Dessert House will bring you happiness, joy and success as much as WOW! Just promise: one day, when you turn your Charlie’s Dessert House in a sweet worldwide phenomenon, you’ll open one Charlie’s in Novi Sad, Serbia! Everything on the menu looks so delicious! I truly wish you the best of luck! <3

    • Brooke Saward
      August 22, 2016 at 8:00 am

      Awww thanks Dunja! Could you just imagine!!!

    August 21, 2016 at 11:15 pm

    Well it looks like I have to make my way across the water for dessert now 😉 Yay! So excited for you!

    Jen B
    August 21, 2016 at 10:43 pm

    This looks delicious! I’m sorry that I don’t live closer! I’ve never seen a “freak shake” before but they look delicious.

    Lotte - scratchingmymap
    August 21, 2016 at 10:03 pm

    Congrats Brooke! It’s so nice to see you make one of your dreams come true. 🙂 Good luck!! If I’m ever around (living in Belgium though), I will definitely come and get my sugarfix with one of the gorgeously looking sweets!

    August 21, 2016 at 8:44 pm

    These just made me so hungry

    August 21, 2016 at 8:20 pm

    Congratulations Brooke! I’m so excited for you 🙂 I can’t wait to come visit from Melbourne one day! x

    August 21, 2016 at 7:40 pm

    Wow, this sounds amazing. Congratulations! I hope to be able to visit from Sweden one day! What about a sweets and dessert cookbook in the meantime? 😉

    • Brooke Saward
      August 21, 2016 at 7:45 pm

      I sure do hope so for one day in the future 😀 😀 xxx

    August 21, 2016 at 7:25 pm

    You are amazing. I hardly can be blogger and photographer at the same time and you just travel the world, put one post a day online, write one book after the other and now you even open your own shop. How are you doing this? BIG Inspiration. Hopefully I can come to “Tassie” one day. I’ll be in Australia in September but that time neither your shop is open nor your book released :/
    Keep on doing the great work!!!!

    • Brooke Saward
      August 21, 2016 at 7:39 pm

      Aww Mia – thank you for your lovely comment and I’m so sorry you are a month too early for the both the book + shop! 🙁 🙁 Hope to meet you one day soon! xoxo

    August 21, 2016 at 6:45 pm

    That’s incredible, Brooke! I have been following you from the beginning and love seeing how many changes have been since there and it just keeps getting more and more beautiful. Will make sure to visit when around.

    • Brooke Saward
      August 21, 2016 at 7:46 pm

      Thank you so much Ursa – and thanks for following along the journey so loyally! Hope to meet you in store one day 🙂 xx

    August 21, 2016 at 6:36 pm

    This is amazing, so happy for you! All of those sweets look freaking off-the-charts… I mean those milkshakes!??! They look incredible! Good for you for going after your dreams!! 🙂 I wish you all the best through this new adventure, and I’ll definitely be visiting Charlie’s if I ever get a chance to visit Tasmania.

    • Brooke Saward
      August 21, 2016 at 7:48 pm

      Thanks so much Deanna! Definitely pop in for a milkshake if you get the chance – I’d love to meet in person and trust me when I say the milkshakes are worth it 😀 😀 xxx

    August 21, 2016 at 5:58 pm

    This is amazing! My parents just booked a trip to Tassie (which I am crashing) & I just found out you are opening a cafe! I will not miss visiting it when we are there! Yay xxx

    • Brooke Saward
      August 21, 2016 at 7:49 pm

      Yahooooo! I’ll be there all month October and all month December (away most of November) – hope that matches up with your trip! You will LOVE Tassie!!! xoxo

    August 21, 2016 at 2:28 pm

    The treats all look absolutely divine, Brooke! So yummy!!! I have a major sweet tooth too so these photos have me drooling. I really want to visit Tasmania next year when I hop through Australia, and I will definitely be stopping by Charlie’s (a few times maybe). Good luck on the new venture!!

    • Brooke Saward
      August 21, 2016 at 7:22 pm

      Thanks Courtney! yahhoooo! You will LOVE Tassie – please do stop by and say hello! xoxo

    August 21, 2016 at 2:15 pm

    I think I may need to book a flight (from Vancouver) specifically to come check it out once open!!

    • Brooke Saward
      August 21, 2016 at 7:23 pm

      I’m coming to Vancouver in November! so you must come to Tassie :p xx

    Ashleigh Day
    August 21, 2016 at 12:12 pm

    I love this idea! It sounds amazing and I think people are going to have a real job picking what to order because it all sounds delicious! Hopefully I’ll be in Aussie next year and will have to make the trip to Tasmania to try your delicious treats! 🙂

    • Brooke Saward
      August 21, 2016 at 7:24 pm

      Even if it isn’t to visit Charlie’s – do visit Tasmania!!! One of the most stunning places in Aus 🙂 hope to see you in store though – will make my day! xx

    The Vagabond Wayfarer
    August 21, 2016 at 12:10 pm

    Wow, Congratulations. It is great that you are pursuing all your passions. All the very best. 🙂

    August 21, 2016 at 11:08 am

    Oh wow thats yours !! I cant wait to try it next it I’m visiting home !

    August 21, 2016 at 11:01 am

    Brooke, we just discovered your blog and this is the first article that we read! Well done. We loved how you shared your story with us. Congratulations for your new adventure! We hope to visit you one day 🙂

    • Brooke Saward
      August 21, 2016 at 11:07 am

      Thanks so much! I may see you at Charlie’s in the future!! 🙂

    August 21, 2016 at 10:11 am

    Oh my gosh congratulations Brooke! You’re so deserving of this and I’m so excited to see it for myself one day soon! I bet you’ll make the best coffee and cakes! ❤️

    • Brooke Saward
      August 21, 2016 at 10:53 am

      Thanks Ad!!! Please come down and visit me soooooon 😀 sweets and coffee like last time I saw you – sounds tops to me!! x

    August 21, 2016 at 9:29 am

    Brooke this is awesome! I’ve been following your blog for probably three years and you are just amazing! Any chance you’ll visit Canberra anytime soon? It’s great for a weekend trip and you have lots of followers here!
    You’ve definitely pushed Tassie up on my travel dreams list, and Charlie’s makes me even more excited to get there 😀
    Wish you absolutely the best for this new adventure

    • Brooke Saward
      August 21, 2016 at 9:34 am

      Thanks so much Mel! <3
      I reaaaallly wanna come to Canberra - I will suggest it for the book tour! Would be so great to meet some Canberra readers (I don't think I ever have met any WOW readers from there!?) Otherwise if you ever come to Tassie I will be in the store all of October and all of December this year - its going to be so exciting going to work every day never knowing who might pop in! thank you so much for your support - fingers crossed we meet soon! xo

        August 21, 2016 at 9:36 am

        Yes do! I would LOOOVE to show you around, me and a friend (who is from Tassie too) love fan-girling over your blog, so I know there’s at least 2 of us! hahaha

        • Brooke Saward
          August 21, 2016 at 9:37 am

          2 is better than none! I’m going to suggest it now haha! <3

            August 21, 2016 at 10:19 am

            Woo! When do you think your tour will be? Or is it still top-secret info? 😉

          • Brooke Saward
            August 21, 2016 at 10:51 am

            I know it is first week of November – that is actually all I know haha!!! xx

    Vanessa Rivers
    August 21, 2016 at 9:26 am

    Congrats lovely! So stoked for you! I want to visit Tasmania now just so I can come to Charlie’s!!! XO

    • Brooke Saward
      August 21, 2016 at 9:28 am

      Ahh you are such a doll <3 please come visit! You have a guest room here with us at our farm house!!! <3 xxx

    August 21, 2016 at 9:18 am

    Brooke, you are truly living my dream going between travel blogging and having a dessert cafe! This is so exciting, and gives us all the more reason to visit Tasmania later this year! The menu and whole concept look deliciously awesome. I can’t wait to visit and check it out!

    • Brooke Saward
      August 21, 2016 at 9:30 am

      Travel + Sweets is literally THE DREAM hey! <3 thank you so so much for the support - I will be there all October and all December (travelling most of Nov) - hope to meet in store! xxx

    Lizette Vargas
    August 21, 2016 at 9:14 am

    Congrats Brooke! Oh I wish I lived closer to you to be able to indulge in all those amazing sweets. Thanks for sharing! Will plan to visit soon.

    • Brooke Saward
      August 21, 2016 at 9:28 am

      Can’t wait to meet if/when you do come visit! <3 thank you so much xoxo

    Rosie Jones
    August 21, 2016 at 9:10 am

    Go Brooke! This looks absolutely amazing and can’t wait to visit from Hobart with my partner to sample! <3 I hope to see you in there 🙂

    • Brooke Saward
      August 21, 2016 at 9:29 am

      Come in October and I will guaranteed be there every waking hour!!! <3 can't wait - please don't be shy and ask for me if I'm out the back 🙂 dying to meet you all!!! <3

    August 21, 2016 at 8:52 am

    Wow that sounds and looks good! I already feel sorry for myself not being able to taste it! (Too far away) BUT one day I’ll make it there! Thanks for including the Belgian waffles on the menu! Being a Belgian I really appreciate it! 🙂
    Good luck with your business!
    Joelle from World Wanderista

    • Brooke Saward
      August 21, 2016 at 9:00 am

      Thanks Joelle – hopefully one day you can taste!!! xx

    August 21, 2016 at 8:43 am

    You know…I’m SO happy you are putting our little Tassie on the map, and opening it there and not Sydney or Melbourne – which is getting too common. Cheers to Charlie’s AND Tasmania. Go Brooke!!

    • Brooke Saward
      August 21, 2016 at 8:47 am

      Wouldn’t have it any other way!!! Tassie will always be home <3 thanks so much Tali!