Blogging Tips

Blogging Tips: How to Layout your Blog Posts

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I’m a huge fan of simple, efficient and uncomplicated blog posts. In today’s post on blogging tips we’re going to look at the winning formula behind blog post layouts. The truth is that we’re all guilty of skim reading online, and with so much information being fed to the internet on a daily basis, that doesn’t look likely to change any time soon. So when a new reader arrives on your blog for the very first time, they not only expect a great article with useful information and beautiful photos, but they also expect a seamless process that allows them to decide in 20 seconds or less whether they will read the post in its’ entirety, save it for later, or click the ‘x’ in the corner of the screen. So now you’re probably wondering how to ensure they don’t opt for number three? Here are the best tips for laying out your blog posts to ensure readers love what they see!

Blogging from home: Tips and tricks

1. Format Each Blog Post

Lets start with an obvious one, but just as obviously the most important point to make: formatting your posts. Before you even begin to write your post, no matter how instant the surge of inspiration comes to you, it is important to create a quick (even if it is in dot points for the moment) format of your blog post. Just as you would write an essay at school, you will need a beginning, middle and end of your blog posts. That means a quick but handy overview for an introduction, a body of useful information, and a conclusion to wrap up or give your readers a call to action. Within the body of the post is where you will place your imagery, headings and subheadings.

2. Constrain Column Width

This point is not so much within the blog post itself, but concerning the formatting of your blog as a whole. As your readers and potential readers will likely skim an article before devoting the time to read it, you will need to have a clear, slim area where the actual blog post will appear (beside the sidebar). By constraining the column width you are making it easier for readers to keep their pace of reading and not get lost in a long puzzle of text right across the length of the page.

3. Break up with Headers & Sub-headers

Another point on skim reading is that a reader will be looking for key topic headings to know where to get the information they are looking for. By way of example, if you read a post on this blog about a destination, the contents of that blog post will be split up into useful transport information (i.e. the basics of getting to and fro), accommodation, food, activities, and adventures beyond that destinations. That way, readers can go straight to the piece of information they are looking for if they are only interested in reading about food or accommodation, not the entire destination as a whole.

4. Use the right photos

Your blog photos are perhaps the single biggest tool for a reader to determine whether or not they would like to read your post (combined with a catchy title). When a reader arrives on your blog post (assuming the title and display image caught their attention), they will then proceed to skim through the article and if the photos catch their eye, they will continue to read the article in its entirety – thus showing the importance behind those blog images.

5. Keep it simple & concise 

There are great places for essays and novels but realistically, that is not (generally) on a blog. Be sure to edit your writing style down to a clear, simple and concise word limit so that your readers feel as if they’re getting all the information they need in as little time as possible – its a winning formula!

6. Choose your font carefully

The colour, size and font family on your blog should be easy to read, easy to follow, and visually aesthetic. Never choose something to fancy that isn’t easy to read.

7. Consistency is Key

Now that you’ve got readers loving your new articles, you’ve got to work to keep them there. That’s where consistency comes in to play and believe me when I say these three all-too-important words: quality over quantity. It is important to note that while consistency is key, you should never publish something you aren’t proud of as it could very well be the last article a dedicated reader ever reads!

8. Find your voice

Blogs are supposed to be fun, personalised experiences that leaves the reader feeling connected to the blogger (after all, building a community is what it is all about!) Thus you should try to sound as much like yourself in your writing as you do in person. If you’re witty, great! Use that wit in your writing and remind readers every day why they love to read your articles – because of your personal touch!

9. Use Lists

Lists are a pretty hot topic of debate – are they substantial enough or are we saturating the internet? I’m of the opinion that lists are great as they allow readers to skim articles and jump straight to the section of the article that is most important to them. Lists are also a great way for you to produce content in a clear, concise manner and not get bogged down in the text of the blog post.

10. Finish with a call to action

One of my favourite ways to end an article and subsequently what has allowed me to connect with readers on a much deeper level is to finish my articles with a call to action – that is, asking them for their contribution. This not only lets the reader feel more connected as they’re chatting back with you in a two-way conversation, but also allows you as a blogger to get feedback on your posts and know what readers are most interested in reading about next!



So with that, over to you! Have you recently started a blog? What blogging tips would you like to see next on World of Wanderlust?

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    Linda Goreta Vinegar
    April 27, 2016 at 8:55 am

    Love your blog! Love the writing, the photographs, and the overall experience of seeing and appreciating the world through travel. I recently started a blog with a friend and can say that your work is very inspiring. So happy I found your site – I look forward to reading more of your posts. Thanks for the excellent advice!! 🙂

    April 25, 2016 at 3:12 am

    Great tips and advice for beginner travel bloggers like me! Thanks for the advice and hope that it’ll help get more views and greater content material!

    Eva-Marjan Lamot
    April 24, 2016 at 9:37 pm

    I’m saving this as a checklist for my next posts.
    Thanks for sharing your tips!

    April 19, 2016 at 1:43 am

    Great information. Getting ready to write my next blog post so I’ll be incorporating this advice right away.

    April 18, 2016 at 1:48 pm

    Thanks for these tips! You are a true inspiration

    Carina @timestowander
    April 15, 2016 at 5:36 am

    I actually read this while finishing a post, so it worked as a great check list to see how I incorporate those things already and what I should pay more attention too.
    I sometimes have difficulties not getting discouraged, when I´m putting so much time in my blog and there are very few people reading it. Any tips on how to deal with that, as well as how you get inspired if you ever lack ideas for posts (does this even happen to you?)? Thanks for the advice and I love your blog!
    xx Carina

    Lauren Howard
    April 13, 2016 at 12:34 pm

    These are really good tips. I’ve read so many articles like this and I’m always amazed that none of them mention anything about actually writing well! Thanks for including the bits about voice and quality.

    conor rees
    April 13, 2016 at 2:07 am

    I think you should do a post on your desk and the items you have on there. It looks amazing. Where did you get that lamp and rams skull?

    April 13, 2016 at 12:14 am

    Useful tips.. yaa I believe that lists make all the difference. .. I usually look for them in any article that I read so they are definitely a winner..
    I am guilty with being inconsistent , my bad. I surely will have to work on that .. would love to hear any tips regarding how to be more consistent without getting insane ..
    Thanks Brooke 🙂

    April 12, 2016 at 1:52 pm

    great tips Brooke! I always love your posts <33333

    Kayti Clayton
    April 12, 2016 at 11:25 am

    Totally agree with the points made in this post, a poor layout is a huge deterrent for potential readers. While we’re on the subject of layout, I’ve noticed that the photos in your post are larger than your column width. They run into your sidebar so that you can’t see the whole image and the sidebar is over your image. Is that intentional? If not, just thought I’d let you know!!

    April 12, 2016 at 4:30 am

    Great post.

    April 12, 2016 at 2:13 am

    Great tips! By the way what a nice workplace your having!

    Holly | The Tasmanian
    April 12, 2016 at 12:09 am

    Hi Brooke,
    Yes, have started my Tasmanian blog since I met you 🙂
    Blogging Tips I’d like to see next: do you ever use photos and just credit the photographer or do you always get permission first?
    How do you get people to respond to your story ideas/pitches? I’m sure you don’t have to pitch much or at all anymore but how about in the beginning?
    Businesses still seem a bit unaware of the whole blogging idea and how it can help them.

    April 11, 2016 at 11:58 pm

    Simple things, but basics are basics, even I have have to be reminded about some of those points sometimes. 😉

    April 11, 2016 at 8:45 pm

    Perfect tips! 🙂
    Have a great week!

    April 11, 2016 at 8:13 pm

    Thanks for the great advice 🙂

    This is really super informative!

    Best Michaela

    April 11, 2016 at 7:37 pm

    i started my blog 3 months ago, i blog about luxury travel and lifestyle. love your blog by the way. within 3 months I hit 40 k views a month, not sure if this is good or not?!!

    April 11, 2016 at 7:13 pm

    Awesome tips! I’ve also found that being interactive with the comments section helps readers to connect with you and come back. Try and use their name if they wrote it in the original comment or if it’s in their blog name/URL

    Cecilie Top
    April 11, 2016 at 6:49 pm

    I just started a blog and would really like to get more tips on how you manage to take the photos and get the time to write and upload post whilst traveling, also how you get inspiration to write new posts 🙂

    April 11, 2016 at 6:04 pm

    These are all such great tips! I’ve been blogging for a while, and definitely recognize and acknowledge these all as necessary for a great post!

    April 11, 2016 at 5:36 pm

    These are super fab tips! I love how your blog really embodies these tips too!


    April 11, 2016 at 4:48 pm

    Great tips!

    April 11, 2016 at 2:11 pm

    I strongly believe a call to action is a necessity when one is publishing a blog post.
    Some post daily – to portray consistency but curbing on quality while others prefer to get 2 posts done in a week and both suit pretty well.

    I’d consider your tips for Sane Tripper as well 🙂
    Thanks a ton for all the blogging tips !

    Samantha | There She Goes Again
    April 11, 2016 at 2:07 pm

    Love it! I’ve been playing around with the layouts of my posts lately.

    That said I do miss your old font and font size for the body text. It was easier for me to read. However, this might be more of an indication of my slowly failing eyesight than anything else…

    April 11, 2016 at 1:47 pm

    Great tips!
    I like a post that flows right and isn’t too complicated to read (straight to the point kind of post).
    As for me, consistency is probably one of the things I struggle with the most.

    April 11, 2016 at 1:40 pm

    These are some great tips and I will be sure to incorporate them into my blog! I will print this out and keep it handy Cheers! x

    Riley Nowlan
    April 11, 2016 at 12:32 pm

    Great advice, I love lists as well!

    Thanks for sharing!


    April 11, 2016 at 11:52 am

    I just started a blog a few months ago and definitely needed some pointers like this! Thanks for the help 🙂

    April 11, 2016 at 9:51 am

    Amazing blog tips!

    April 11, 2016 at 9:43 am

    I post whenever I have an idea in mind. That can be from anywhere to once a day to once a week and I know a lot of people consider that a big no no. But, if I put it off I lose my enthusiasm for the idea. I think you should do whatever works for you. My writing isn’t brilliant but I’ve read a lot worse, everyone is growing. Nobody is flawless, great tips and advice. Thanks for sharing!

    Kiran |

    April 11, 2016 at 7:50 am

    Quality over quantity is so important! People who post 3 times per week for the sake of it (and might not have found their voice either!) turn me off quickly. Having a call to action is important to generate comments too.

    April 11, 2016 at 7:10 am

    Awesome post