How to Become an Overnight Success

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Let me kick this off by saying no one who is successful got their by luck alone. It takes hard work, passion, dedication, persistence, rejection, fear, conquest, and of course a touch of luck, to become an overnight success. But just how do we define an overnight success? Becoming an overnight sensation doesn’t mean going viral over the internet for good looks and a cartoon-character haircut.


What is an overnight success?

Being an overnight success is somewhat of a myth. No one is who is successful woke up one day to the sudden realisation that they were successful, having not done any prior work to get there. Sure, there are the elusive internet types who appear out of thin air after uploading a video that just so happened to go viral, but believe me when I say they didn’t get there without hard work… or at least they didn’t capitalise of this opportunity without hard work following their new internet fame (or otherwise).

It takes 20 years to make an overnight success.

– Eddie Cantor

An overnight success is more accurately a person who has been perfecting their craft for some time, only to have at some point in their quest for success been significantly recognised  for a particular work – be it a video, photo, blog post, newsletter article, or otherwise. Prior to the ‘overnight success’ they were already hard at work slaving away under what is likely to be poor conditions – minimal pay (often working for free), long hours (often every waking hour), and minimal social life (more often than not zero social life). They didn’t make it overnight by pure luck alone.

How do I become an overnight success?

Recognising an overnight success is one thing but knowing how to become an overnight success is quite another, as it of course requires more hard work and dedication than you will ever possibly perceive. Most importantly, it takes time. 

If you want to pursue your passion and be successful at what you do, then it is absolutely essential that you do what you love. By choosing a specific niche that caters to your passions in life, you will quite accurately never work a day in your life.

But choosing to do what you love is just the first step.

The next step is to think outside the box – much further outside of the box – in a new galaxy if you must. Research is key in becoming successful at what you do. You should research the history and evolution of what you love – how it is now perceived by society, the media, and consumers. Take for example fashion blogging. The fashion industry has only just started to embrace and trust bloggers’ influence over the past few years, but prior to this some bloggers have been documenting their thoughts and looks online for years. Therefore fashion blogging has not always been a profitable or successful avenue to explore, but those who saw the opportunity some years ago now stand a cut above the rest in an over-saturated market. By doing their research, seeing an opportunity, creating a delicate plan of business and going after it vigorously, a few key players in the fashion industry now have created very successful blogs for themselves.

But they don’t stop there.

Any successful blogger will be quick to tell you they know blogging won’t be around forever. So those with a clear vision and purpose are already looking to diversify themselves by turning their blog into a brand, not just a blog that offers a self-employed income. They’re looking to create a name for themselves in the industry and searching for other, more unique ways, to reach their audience. Whether that is by creating a clothing line or simply approaching the business of blogging as an online magazine platform rather than a personal documentation of their day-to-day lives, bloggers with a clear vision are business-savvy entrepreneurs who are always five steps ahead of the competition, ensuring they’re never left behind.

Persistence Pays Off

But the key message to becoming an overnight success is persistence – and lots of it. In your quest for success, you are bound to face an array of challenges. From rejection through to controversies, backlash and ‘haters’, there is bound to be more challenges around every corner as you continue to conquer new targets. But for every one bad egg in the world, there are 20 (or more) good ones. Its important to remember the people who pick you up, help out a friend, offer to give their time and genuinely contribute to your success – as these are the people you will be able to thank when the day arrives that you are recognised and rewarded for your passion, persistence and pursuit towards your end goal. 


For more advice on blogging success, see my Ebook: How to Create a Successful Blog.

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    Brianna Stimpson
    August 21, 2015 at 3:16 am

    I am just starting on this journey and it is so true! I am learning, but I think the key is to learn fast and not become attached to something if it doesn’t work. Anyway we’ll see, and I love this blog as an example of success! 🙂

    May 26, 2015 at 4:38 pm

    great post ! very inspiring thanks 🙂

    February 5, 2015 at 9:40 am

    Great Blog. I look forward to reading more in the future. If you are interested in my perspective on fashion check out my blog.

    January 9, 2015 at 5:40 pm

    Great post. Often the hard work is not acknowledged and the “you’re o lucky” part seems to be held accountable for success. It really comes down to perseverance and hard work. Doing what you love so that it actually keeps you motivated and passionate is an important factor in this.

    December 7, 2014 at 11:53 am

    Thanks, very inspirational and great motivation to keep going!

    November 25, 2014 at 12:24 pm

    Love this post – so accurate. There are so many things I love, and I’ve finally started taking the initiative to fill my life with them! Thanks for sharing, Brooke.

    Raza from

    November 25, 2014 at 4:00 am

    First of all I appreciate your way of writing and concept…

    November 25, 2014 at 3:58 am

    This is my first journey to your website and I taste your articles really it was very tasty and informative. Keep writing …

    November 25, 2014 at 3:55 am

    I am wonder after this article reading, Amazing keep writing…..

    November 24, 2014 at 2:46 am

    Thank you for the advice Brooke! People who go into blogging thinking they will become successful overnight is wishful thinking. It takes a lot of hard work, passion and persistence as you mentioned.

    Natasha Ann
    November 24, 2014 at 2:18 am

    This post had me completely absorbed. As a new blogger i found this so interesting. I will 100% be checking out your eBook. Thanks for sharing your advice. x

    November 24, 2014 at 12:07 am

    I agree 110% with you Brooke. It’s very rare that someone wakes up one morning, decides they want to be a travel blogger, and the next day, they have millions of followers and are jetsetting around the world.
    I have many goals and dreams which have been inspired from my interests. The skills I have have taken years to develop (and continue to develop). I believe that we can all achieve our dreams, we just need to be brave enough to try to do it, accept rejection (no matter how hard it is) and show all the people who turned you down, why they should’ve said yes in the first place. You need to make your life your own, because no one is going to give you overnight success, you need to work all through the night to make it happen!
    Thanks for the inspiring post as always! x

    November 23, 2014 at 8:33 pm

    Good advice and tips as mentioned hard work is the key behind becoming successful.

    Leah of The Mochilera Diaries
    November 23, 2014 at 5:04 am

    So true, I think most “overnight successes” are just people who toiled away under-appreciated for ages and then one day the right person took notice and helped them gain the recognition they deserved (or they were proactive enough to do it themselves). The term “overnight success” couldn’t be less accurate!

    Best holiday destinations
    November 22, 2014 at 7:49 pm

    Very interesting blog. thanks for sharing nice views.

    Clipping Path Outsource
    November 22, 2014 at 4:22 pm

    Yes their are none who get top of lists without a sound of luck but their are played great role their work as much as needed.

    November 22, 2014 at 10:30 am

    Great advice! Thanks for sharing your insights.

    Tessa / Bramble & Thorn
    November 22, 2014 at 9:23 am

    This is such a great post! Sometimes it can be hard to make your passion into a career (and sometimes it’s best to leave your passion as a hobby) but I love reading the success stories that come from hard work and persistence.

    November 22, 2014 at 8:46 am

    It’s there, not * their in first sentence!!!

    November 22, 2014 at 7:31 am

    Great advice. Thanks.

    November 22, 2014 at 7:23 am

    Love this!!!!!

    Dreams and Cities
    November 22, 2014 at 5:55 am

    So inspiring, thank you! That is so true that behind every success there are days and sometimes years of hard work and the most important thing is not to give up when you might be steps away from your dream.

    Ashley | Ashley Wanders
    November 22, 2014 at 5:23 am

    Great advice!

    November 22, 2014 at 4:22 am

    I don’t know if I agree with you on this one, you don’t always get there with passion and hard work. You have to have it in you as well, when you don’t have a feeling for photography or writing you probably can’t make it as a blogger.

    Sure hard working is key and you can’t get successful if you don’t have a passion for what you do.. but you have to be good (and unique) at what you are doing also.

    November 22, 2014 at 4:20 am

    Great text! It is truly inspirational. We can see how much work you put to your blog, and it is truly awesome. Congratulations!
    With love,

    November 22, 2014 at 4:11 am

    Great article once again. Some people seem to think bloggers have luck, but I think it is a lot of hard work and creating a great post at the perfect moment.

    Here’s to hoping for my over night success!


    November 22, 2014 at 4:05 am

    I really enjoyed this article! I completely agree, success comes with hard work and dedication. I haven’t been blogging for long, but I love it. I know that if I want to get somewhere I need to be patient and keep working on it. Thank you for this great post!

    Malonda Rose
    November 22, 2014 at 3:56 am

    Thank you for this inspiring words. I didn’t know you add a book on blogging.

    November 22, 2014 at 3:32 am

    Thank you Brooke!
    Talk about perfect timing, I just quit my job yesterday in order to focus on my blog and a couple other projects I’ve been wanting to start. These inspiring words are exactly what I needed this morning 🙂
    Can’t wait to see what you’re up to now…


    November 22, 2014 at 3:24 am

    I think this all holds very true. When I started my blog for example I didn’t have readers at all. But I just kept going and now I have large audience, but still post my photography and travels like on that first day. So it’s good to be persistent, but simply just stay yourself. It doesn’t really work any other way.

    Mersad Donko Photography

    November 22, 2014 at 3:04 am

    very inspirational, Brooke! and i absolutely agree with “you will quite accurately never work a day in your life”

    Alejandra Mera
    November 22, 2014 at 3:00 am

    I love this post! People that follow their passion and make it into a career are the happiest 🙂 A lot of people think it is not possible and will not even try, but now with the internet where you can reach anyone in the world, it is much easier to showcase your passion and your work.